The Call, presented by Tim Dixon, Dave O'Reilly, Zö Christien and Emma Lee, had a feature called the Phrase that Pays and a winner could be made simply by answering saying "ITV is the Place to Play" and not anything else. It ended on 22 December 2006. The series was produced by ITV Productions (Granada) in Manchester.
The Call (2006) is currently not available on any services.