David Morris grew up hunting and fishing in South Alabama. His love for the outdoors led him to get a master's degree in biology from Auburn University. In 1976, David and his partners founded Game & Fish Publications and ultimately grew the company to include 33 state and regional hunting and fishing magazines covering all lower 48 states. In 2000, David joined forces with food plot pioneer, Dr. Gary Schwarz, to form Tecomate Wildlife Systems, as well as The Bucks of Tecomate, which were forced into existence by the big bucks Gary and David were growing. Tecomate has grown to be one of the nation's largest suppliers of wildlife management services and products.

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