A bar owner entices his customers with a giant sign reading Bar Regional. The National Bar pops up opposite. So, the former puts World Bar, its competitor puts Universal Bar, then all its customers flee to the original bar, now with a Bar Schweppes sign. This film won the Advertising Film Award at Annecy in 1967.
Schweppes "The Best in the Street" (1966) is currently not available on any services.
Artur Correia
